After being successful in China for 10 years, Porsche has decided to expand its dealer network in the country from 33 to about 100. Porsche is trying to get in a position wherein it will reap the most benefit from the continuing consumer explosion in China. Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, said that its products are inspiring Chinese customers and that it aims for its sales and turnover to exceed the market growth by a considerable margin in the future. Porsche’s Centers have been present in China since 2001.

On its first year, Porsche sold fewer than 300 vehicles in China (including Hong Kong) but since then, sales have climbed quickly. In 2010, Porsche sold 14,785 units. Even independent sources are proclaiming how well Porsche performed in China. Porsche’s models have gotten awards from multiple Chinese specialist publications. ‘Auto, Motor und Sport China’ named Porsche as the Best Car Brand for 2010. Porsche’s Cayenne and Panamera model lines, which are produced in the Leipzig plant, have been tremendously successful but Porsche has also seen the growth potential in the sports car segment.